Guest Posting

Why Guest Posting Is Ideal For Shoestring Marketing Campaigns

Today online marketing is vitally important for businesses of every size. Managing a decent online campaign can be tough when your resources are limited, though. That’s why guest posting is a perfect way to enhance a modest marketing effort and improve its results.

Most professionals in the online marketing world agree: Content is king today. To rank well on search engines and attract potential customers, business owners need to provide plenty of compelling, relevant content on their websites. Content generation is a challenge for all but the largest of companies, though!

Enlisting the help of guest bloggers is a terrific way to enhance the content stream of any website. It increases the frequency (and often the quality!) of content posting and allows a site to “hit outside its weight class” when it comes to ranking on search engine results pages. Content created by guests also expands the variety of a site’s content, and that can attract brand-new visitors.

Getting the right guests to post on a blog can have wide-ranging effects on the blog’s overall relevance. Carefully-chosen guest authors will carry a certain amount of industry respect with them, involving the blog owner in important conversations and enhancing the blog’s reputation as a trustworthy and authoritative site.

Some small business owners despair over their chances of making a difference in the modern world of content-drive online marketing. Their content-generating resources are not as limited as they might think! Calling on guest bloggers for help is a terrific way to generate grist for the mill and run a popular and noteworthy blog that generates tons of traffic.

blogging tips

Blogging Tips: Easy Tips That’ll Help You!

Do you own a small business or want to find a way to promote a product? Whatever you situation, if you want to find a way to get more people interested in the article you provide, then blogging is a good option for you. Check out this article and see how blogging can help you.

An excellent tip for blogging is to make use of WordPress. This particular platform is extremely flexible with the various plug-ins that are used when it comes to blogging. WordPress is being utilized by over 12% of a million of the largest websites. It is currently the most popular CMS being used today.

Don’t become entrapped with “right now”. hot topic writing can only last as long as the hot topics do. Many times, that is a very short time period. Try writing content that can be easily read months and years down the road. Even if the content is about a hot topic, try including something timeless in it.

Ask readers to subscribe to your blog in an area on your website. Make this area visible but be sure to ask them at some point to sign up. This will add to your list of readers and will make most of them come back and read your blogs later on.

Title your posts to draw your reader’s attention. No one is going to read a post with a poorly constructed and boring title. The title, after all, is what draws the reader’s eye to the post. Without a distinctive title the page would just be a long, boring piece of assorted words.

Think of your blog posts as travelers. When you have clicked the publish button, the blog post will continue to survive on its own. Your blog post then becomes a traveler. Try giving your posts what they need to deal with any harsh conditions, along with good instructions on how to prosper online.

Commenting on other blogs is one of the best ways to generate white label seo traffic to your blog. If you read an interesting article, write a compelling comment that offers a unique perspective. Include a link to your blog. The people who read your comment will likely want to read more of what you have to say, and will visit your blog.

An important part of any blog is to feature the latest posts at the top of your homepage. With so many blogs abandoned or out-of-date, it’s important to let readers know that yours is current. This way, your readers will have fresh, new posts to read and you will get the best exposure for your newest content.

Now that you have a greater understanding of blogging. How it can do to help you with building an audience for your voice, business, or any reason in particular you can get started now! The sooner you get started blogging the faster your popularity will rise! Apply all that you have learned to achieve the popularity you seek.

Brought to you by the Inner Photographer, Featured Reviews

Your Newsletter and You

As a business owner it is important that you understand how to reach out to your customers and keep them updated. Although you don’t want to be obnoxious, it is important that your customers and your potential customers understand what is going on within your business. A newsletter is a great way of conveying what is happening within your business. These tips can help you create a newsletter that is effective.

The Basics

Before you start writing your first newsletter you will want to know who your newsletter is going to and how it is going to be delivered. There are a lot of companies out there that can distribute your newsletter for you. Sending your newsletter to a company that specializes in distribution is a great way to ensure that your newsletter gets to everyone on your list and is delivered without any of the formatting being disturbed.

Not only will you be able to ensure that your newsletter is delivered, but you will also be able to view analytics about your email. You can review the statistics about who opened the emails and who deleted them without even opening them. By reviewing these statistics on a consistent basis you can work on continually improving your newsletter to try to reach as many people as possible.

Write to Your Audience

It is important that you are writing to the audience that you are sending your newsletter to. There are a lot of people that understand that the newsletter is for customers but struggle writing the newsletter for customers. Think about what your audience wants to hear and what they actually care about. It can be easy to start writing the newsletter that you want to send rather than the newsletter that someone would want to receive.

Work on your messaging and ensure that you have a few people read through the message that you create before you send it out.

Design

Although your messaging is important, the design of your newsletter is even more important. You want to make sure that your newsletter is designed well and if you do not have the resources to do this yourself you should hire someone that can do it for you.

Make sure that you pare your text down to ensure it fits well with your design. If you are particularly attached to your text, you may want to write a blog post and link to it in your newsletter. Then, the people that are interested in reading more of what you have to say can do so.

Consistency

Your newsletter should be sent on a consistent basis. You will want to play around with the frequency to find out what is most effective for your specific audience. It is important that you keep up with the schedule that you set for yourself.

Your newsletter is an extension of your brand and your company. Take the time to create a newsletter that you know you are going to be proud of and that will be well received by your target audience.

For more information work with a professional designer and printer!

Tips for Cheap Wedding Invitations

After you get engaged, it is important that you set a budget for yourself. It can be extremely easy to spend more than you or your family can afford on expenses related to your wedding. If you know what you can afford, you will be able to avoid a lot of stress when you set a budget and stay within it. If you feel that your budget is restrictive, you will want to determine what costs in your wedding are most important to you. Take the time to map out everything that is going to cost money and then decide how much money you want to put into each cost.

If you are looking for areas where you can save some of your budget these tips will help you save money on your invitations. If you’re not careful, the cost of invitations can get away from you very easily. These tips will ensure you stay within your budget, or come in below your budget, on your invitations.

Be Picky

When you decide that you want to try to save money on your invitations, it will be important that you talk with a few different people that could design and print your invitations. Compare the prices of local printing shops to the prices that you find online. Make sure you know what a good deal is so you do not end up spending money on invitations that you could have purchased cheaper somewhere else.

Do Your Research

More than likely you are not familiar with all of the printing techniques that can be used on your invitations. It is important that you become familiar with the different printing techniques and you know how much the different printing techniques cost. This way, you can find a cost effective alternative to an expensive printing technique. Get to know a local printer and look through samples so you can understand what each printing technique looks like.

Mailing

When you are ready to send out your invitations, it is important that you continue to keep your money savvy mindset. Rather than putting your wedding invitation in two envelopes, you can use just one envelope. More than likely, each of your invitations are going to arrive looking fabulous. If the envelope gets a little scuffed while it is being sent, that’s okay.

You will also want to ensure that your invitation fits the size requirements to be sent as a standard letter. You want to make sure that you are only using one stamp for each invitation. The cost of stamps can increase the cost of your invitations dramatically.

When you are setting your budget for your invitations, you should be realistic but you may also find that you can save money in this area. Talk with printing companies in Harrisburg and online, get to know the printing techniques, and understand how to save money on shipping and you may find that your wedding invitations are significantly less expensive than you would have originally anticipated.

How to Make Your Brochure Stand Out

When you are a business owner you have to understand what first impressions you are leaving on new customers and potential customers. There are many different marketing tools you can utilize to ensure you are leaving first impressions that are good for your business. A brochure is an example of a marketing tool that is often a first impression. When you are creating your brochure it is important that you know what elements are going to take your brochures from just being okay to totally impressing anyone that opens up the brochure and reads through it.

Set a Goal

It may seem a little over the top to set a goal for your brochure, but it will make a big difference. Do you want people to walk away from your brochure understanding just how important your product is and what problems it can solve? Do you want them understanding the history of your company? Or are you looking for people to get to know you and your employees when they read through your brochure? Each goal will point you in the direction of a very specific brochure.

Lay out your goal ahead of time, and remember the goal as you are designing every element of your brochure. This will ensure that your design is cohesive and effective.

Design

The design elements of your brochure are extremely important. If you feel that you are not equipped to design something that is presentable, you can always hire a freelance graphic designer to work on your brochure.

When you are in the design process it is important that your brochure matches the style guide that you have for your brand. Make sure that you are using the same font that is found elsewhere in your store. Be careful with your fonts, specifically as you are designing your brochure. You should try to stick with one, or at the most, two fonts.

Quality Paper

When someone picks up your brochure you want to make sure that they are picking up quality paper. It is important that you look through a few different paper options and choose a paper that feels good on your hands an looks good. Talk with a local printer about your printing options on the different pieces of paper and don’t be afraid to ask for samples of all of the papers and printing types that you are considering.

Keep it Simple

It can be easy to go overboard when you are creating your brochure. Although this may be a temptation, make sure that you keep your brochure as simple as possible. Utilize the white space on each page and ensure that each page looks clean and professional.

The ideas and statements that you present in your brochure should be stated simply and easy to understand. Ensure that many people read through the brochure before you send it to print and provide you with any feedback they have that will help you improve your brochure.

Keep it Local

If you can get to know the owners of the printing companies in Nashua and work with someone local, you will avoid many headaches. Having this process going on close to home will ensure you are involved every step of the way.

Decoration Tips for a Trade Show Booth

The purpose of setting up a booth at a trade show is to attract attention to your business. There are several ways to do this, but one of the most effective is to make your booth the center of attention with the most desirable promotions and activities.

Here are some tips for sprucing up your space and driving traffic to your booth at your next business conference or trade show.

Bring your own lighting

Most other vendors won’t think to bring their own lighting, but this is a huge advantage. The lighting in a big conference center can be hit or miss depending on your booth’s location. Don’t leave this up to chance.

Bring some lights to make your booth light up a dark corner and stand out among the dreary booths around it. You can use strands of lights, floor lamps, spotlights, even lanterns! Choose lighting that best reflects the image you want to portray, and this tip alone could be enough to set your booth apart from all of the others.

Promote, promote, promote

Don’t just promote, but promote memorably. Make your signage clear and sleek. Be simple, but don’t be plain. Use signs that say things like “Trade Show Special” and “Best Seller.”

Make sure you get your products into the hands of as many people as possible with a visible brand name on everything. If at all possible, avoid using bags to put your business swag in so people see the desirable promotional products you’re giving away or items you’re selling.

Lots of color and shine

Use as much of your booth space and walls as possible by adding plenty of unique and attractive designs. Select an attractive and eye-catching color scheme that fits in with your company’s branding goals and put it everywhere!

To really make your booth stand out, add chrome, glitter, silver, metallic or other shiny to enhance your other dcor. Put it on the promotional products you hand out, wear a flashy outfit, and put a little bit of sparkle on just about everything you have to catch everyone’s attention and become the star of the show.

Use an open, interactive booth

A table discourages interaction and creates a barrier between you and your audience. Skip the table or put it against the side to enable interaction between you and your visitors. Utilize your open space to offer a demonstration or even a contest among visitors.

The more you can engage and associate with your visitors, the more likely you are to establish an initial connection and relationship. This promotes brand awareness, increases positive word-of-mouth advertising, and improves your company’s image.

Make sure you show the same friendly and energetic demeanor toward anyone who shows any interest in your booth, whether they make a purchase or follow-through with your offer or not, so as to not offend anyone who may go tell their friends about your unfriendliness.

Attract the most traffic before it even starts

A great way to get the most out of your booth and overall trade show experience is to secure a large flow of traffic before you even set up. You can do this by sending out invitations to those who have registered for the event in advance. Make it something creative and funny, with the call to action a visit to your booth at the trade show.

To maximize your efforts and make the most attractive booth at the show, use printing services in Vernon Hills to design and create your promotional materials.

Top 5 Unique Designs for Business Cards

A business card is a great tool for making an introduction and initiating a relationship. That’s why business cards have never gone out of style or been eliminated from the business world. Then and now, business cards are an important part of networking and business development.

Using a Creative Business Card Design to Stand Out

Chances are, when you think of business cards, your mind automatically imagines a flat, rectangular shape. This is the design and look most commonly associated with business cards. However, even though this is the most commonly used, popular design, there are countless other unique designs for your business cards.

Using a creative design can help you stand out, make your interaction more memorable and help to more quickly establish a business relationship (which will hopefully result in a sale or an engagement that contributes to the bottom line).

When it comes to trading out the “traditional” rectangular card for something more creative, think about your business, the industry in which you work, how a unique business card will resonate with your clients and potential customers, and the best way to incorporate a creative, unique design into your business development efforts so it reflects your brand and look-and-feel. Printing companies in Allentown can help you come up with a strategy and properly execute it, from concept to printed final product.

Unique designs for business cards are fun and exciting; however, always make sure to take a step back from the process (because you can sometimes be too close to a project to see the full view) to make sure it fits with your business, both visually and strategically.

Unique Designs for Business Cards

Some popular, unique designs for business cards include:

  • A foldable or transformable card: Kind of like origami, this kind of business card is designed to be folded into a shape. It’s guaranteed to entertain anyone who receives your business card, and because it’s such a clever card, you and your business are sure to stay top of mind among business card recipients. For example, if you work for a construction company, you could create a business card designed to be folded into a skyscraper.
  • Die cut business cards: A printing company in Allentown can print a card in almost any shape. If you work at daycare, how about a business card shaped like a schoolhouse or building? Or for a tour guide, how about a card shaped like a SCUBA diver? The options are nearly endless with die cut cards. You’re sure to stand out with a unique die cut business card.
  • A transforming business card: For a scientist or researcher, try using pH paper for your business card, so that when dipped in liquid, it can measure the pH of the water or drink. For a magic shop, what about a business card with invisible ink? Create a “transforming” business card that ties into your business product or service.
  • A perforated card with a tear off: Grow your business through referrals. Produce a business card that has a perforated side that allows the recipient to tear off one side of the card so they can pass it onto a friend as a referral to your business. This is a unique design that serves a very important purpose.
  • Print on something other than regular card stock: The material on which you print your business cards is part of the design, so think of ways you can incorporate a different material into your business cards. There are so many materials to choose from, and you’re sure to find one that fits your business.

Top 5 Unique Designs for Business Cards

A business card is a great tool for making an introduction and initiating a relationship. That’s why business cards have never gone out of style or been eliminated from the business world. Then and now, business cards are an important part of networking and business development.

Using a Creative Business Card Design to Stand Out

Chances are, when you think of business cards, your mind automatically imagines a flat, rectangular shape. This is the design and look most commonly associated with business cards. However, even though this is the most commonly used, popular design, there are countless other unique designs for your business cards.

Using a creative design can help you stand out, make your interaction more memorable and help to more quickly establish a business relationship (which will hopefully result in a sale or an engagement that contributes to the bottom line).

When it comes to trading out the “traditional” rectangular card for something more creative, think about your business, the industry in which you work, how a unique business card will resonate with your clients and potential customers, and the best way to incorporate a creative, unique design into your business development efforts so it reflects your brand and look-and-feel. Printing companies in Allentown can help you come up with a strategy and properly execute it, from concept to printed final product.

Unique designs for business cards are fun and exciting; however, always make sure to take a step back from the process (because you can sometimes be too close to a project to see the full view) to make sure it fits with your business, both visually and strategically.

Unique Designs for Business Cards

Some popular, unique designs for business cards include:

  • A foldable or transformable card: Kind of like origami, this kind of business card is designed to be folded into a shape. It’s guaranteed to entertain anyone who receives your business card, and because it’s such a clever card, you and your business are sure to stay top of mind among business card recipients. For example, if you work for a construction company, you could create a business card designed to be folded into a skyscraper.
  • Die cut business cards: A printing company in Allentown can print a card in almost any shape. If you work at daycare, how about a business card shaped like a schoolhouse or building? Or for a tour guide, how about a card shaped like a SCUBA diver? The options are nearly endless with die cut cards. You’re sure to stand out with a unique die cut business card.
  • A transforming business card: For a scientist or researcher, try using pH paper for your business card, so that when dipped in liquid, it can measure the pH of the water or drink. For a magic shop, what about a business card with invisible ink? Create a “transforming” business card that ties into your business product or service.
  • A perforated card with a tear off: Grow your business through referrals. Produce a business card that has a perforated side that allows the recipient to tear off one side of the card so they can pass it onto a friend as a referral to your business. This is a unique design that serves a very important purpose.
  • Print on something other than regular card stock: The material on which you print your business cards is part of the design, so think of ways you can incorporate a different material into your business cards. There are so many materials to choose from, and you’re sure to find one that fits your business.

Simple Design 101

When you begin your quest for the ultimate marketing and promotional materials for your business, you may be overwhelmed by the endless options for design. Indeed, there are plenty of businesses that utilize effective design in their websites, print materials, signage, and other marketing materials. It can be hard to get started when all of these examples seem to work, but all look so different from each other.

Check out this guide to get you started on the right track as you set out to design your print materials.

Start with what you know

What is the purpose of the product you’re designing? Is it a business card, meant to provide contact information? An outdoor sign, meant to call attention to your business? Perhaps it’s simply a poster meant to advertise an upcoming event.

Whatever the purpose, make sure you make this the focus of your design. There are so many cool design affects you can apply, but it can be easy to take this too far and detract from the primary purpose of your products.

Use plenty of contrast

Once you’ve got the basic information on there, you need to present it well. This can be accomplished by applying contrast. This can be done in several ways. First, start with your text, making sure it’s a dark color against a light background, or vice versa. You can put your text in different boxes and use a contrasting outline on the box to make it stand apart from the rest of the page.

If you’re designing a website or an e-mail, you can use contrast to draw attention to buttons or links that will direct your viewer to make a sale. Most importantly, you should use contrast to make your headline or title stand out. If the viewer sees nothing other than your headline, it should be clear, concise, and intriguing so they will remember what it says.

Less is more

Leonardo da Vinci said “Simplicity is the ultimate sophistication,” and this is especially true for design. Your audience will likely spend only a few seconds viewing your promotion, so make it clear, simple, and to the point. If there is too much information, too many busy colors or graphics going on, or difficult to read and understand text, it is unlikely anyone will read it or take anything away from it all. Clean, simple, and easy to follow designs win in the marketing world.

Embrace the white space

Don’t be afraid of white space. It is a tool used to direct the idea to the most important parts of your design. Clutter or too much going on can be distracting and detract from your purpose. Space things appropriately and as tempting as it may be, let the white space do it job and resist the urge to fill in the gaps.

To work and learn with the best design professionals in the industry, check out AlphaGraphics printing company in Charlotte to make sure your design is on point.

Worst business card blunders

There are good business cards, there are great business cards, and then there are business cards that look like a botched school art project.

Like a good employee, your business card will do its job effectively and work for itself if you give it the proper care and attention it deserves. But maybe it’s safest to spell out what NOT to do as you set out to create and distribute the perfect, business-winning business cards.

It’s just plain ugly.

In your attempt to be cool and hip, you may find that your business card is not only ineffective, but really ugly. Some people thinking straying from tried-and-true design principles and techniques will set them apart from the rest. Some people would be wrong.

Light gray text on a slightly darker gray background isn’t going to blow people’s minds. It’s going to confuse them. As they stand there squinting at your card trying to decipher what it says, you might just want to blame your marketing department and say you’ll get back to them with a better card. And then you can just take those pitiful cards straight to the recycle bin, scrape your pride off the floor and head back to the basics with a simple, clear design.

Or better yet just let the professionals design your card because you’ve probably done enough damage already.

Size matters

The standard size for a business card is 2 inches by 3.5 inches.

Did you get that?

The standard size for a business card is 2 inches by 3.5 inches.

You may think making a bigger business card will make yours stand out from the rest. But in reality, it will stand out by being obnoxiously too big for a wallet and chucked straight into the trash.

You may want to try a smaller size, maybe in a cool shape? While printing on unique shapes can sometimes work, going smaller than 2 inches will not. The text on a business card is already small, and any smaller you’ll have to hand out reading glasses with your business cards. And unless you’re an optometrist, this probably isn’t a good idea.

So, you’re a do-it-yourselfer?

Your business card says a lot about you. Not only literally, as in your name and phone number are listed on the card, but the colors you use, the paper you use, the font you use, etc.

When you’re first starting a business, expenses can be tight. I get it. You may be looking to save a few bucks wherever you can, but this is not the area to skimp on professional services.

If you want your business card to be saved, referred to, and passed around, you better make it worth saving. Printing it on printer paper won’t do this. Using a low-quality, home printer won’t do this. Your colors need to last and be durable. Your paper needs to be thick, tough, and tear-resistant.

The bottom drawer

The worst business cards are the ones that never get distributed. Okay, maybe the tie-dye business cards are worse. But there is no point in even thinking about printing business cards if you don’t have a plan of action to distribute them.

Keep some with you everywhere you go.

Make a goal to give out X number of business cards a day, or per week. Once you’ve avoided the above blunders, you should be proud of your business card and ready to see it bring in new business.

To make sure your business cards don’t suffer from any of these mistakes, have your printing done at AlphaGraphics in Mesa.